WINNER: BEST SALES TRAINING AND BEST LEARNING TRANSFER!

Back in 2020, Acosta Europe started a review of its level of capability across its client facing functions, with competition accelerating and a clear view that companies with a superior commercial capability outperformed their peers in both revenue and margin growth.

Why good sales needs a good process..

But it’ll stop me…

What do you think when you hear the word ‘process’? Putting that question to salespeople tends to elicit two extreme responses. Firstly, it’s often “love it, gives me structure, that’ll help” or, very frequently, an internal scream – “it’ll restrict me, I can’t be myself, I don’t want to be a robot”. Which camp do you fall into?