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Net Promoter Score

Understanding NPS

What It Is, Why It Matters, and How It Drives Better Experiences

When it comes to understanding how people truly feel about an experience, few measures are as simple or as widely recognised as Net Promoter Score (NPS). You’ve probably seen it on a dashboard, but NPS is far more than a number. Used well, it’s a powerful signal of trust, loyalty and whether the experience genuinely made a difference.

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