Everyone needs training. Whether it's critical onboarding or valuable upskilling, in-person sessions or online courses - at some point, every employee in every department learns something new. As a commercial capability provider, this is our bread and butter. Helping people enjoy performing at their best is our raison d'être. And yet, we're faced with a challenge! For many businesses, turning down offers of external training is all too easy: "No thanks, we'll do it in-house". Of course we recognise that external training programmes aren’t for everyone, but surely there are drawbacks to running your own training in-house - right? 

WINNER: BEST SALES TRAINING AND BEST LEARNING TRANSFER!

Back in 2020, Acosta Europe started a review of its level of capability across its client facing functions, with competition accelerating and a clear view that companies with a superior commercial capability outperformed their peers in both revenue and margin growth.