Collaborative Thinking: The Key to Value-Based Negotiation
One of the most significant shifts in commercial skills is the increasing emphasis on value-based negotiation. In this evolving landscape, success will no longer be defined by short-term transactional gains but by the ability to foster long-term partnerships that deliver sustained value for all parties involved. This requires a mindset shift from isolated, individual negotiating to a more collaborative approach—both internally within teams and externally with customers.