Mastering Negotiation Through Collaborative Preparation
In the ever-evolving world of commercial negotiation, preparation is more than just a first step—it’s the foundation of success. Building on the principles of collaborative thinking discussed in our previous blog, this post dives into the critical role of preparation in value-based negotiation. True collaboration doesn’t start at the negotiation table; it begins well before, with deliberate planning and alignment that set the stage for meaningful, win-win outcomes.