For over 25 years, I’ve worked closely with some of the world’s biggest organisations to help build their commercial capabilities. And while the tools, technologies, and delivery methods have evolved drastically—what great looks like has remained remarkably consistent.
The Human Edge
In every era, across every industry, the thing that sets high performers apart is human connection. Curiosity. Agility. The ability to build trust, ask the right questions, and solve real-world problems in partnership with others. These are the timeless traits that senior leaders value. They’re not easy to master—but they’re essential in a world where true commercial advantage comes from people first, with process and technology to support.
A New Era of Learning
Today’s commercial landscape is shaped by acceleration. Change cycles are shorter. Expectations are higher. And the pace of innovation, fuelled by AI, is relentless.
In response, learning has evolved. Blended learning has gone from being an idea to an imperative. We're now seeing the rise of truly modular, bite-sized, and globally accessible deployment of solutions. Tools like AI-powered translation and diagnostics have broken down barriers, enabling scale without sacrificing quality.
Modern learning strategies aren’t built around courses. They’re built around business goals. That’s why leading organisations are designing capability plans based on real growth initiatives—whether that’s entering new markets, defending market share, or unlocking value from underperforming segments.
Coaching: The Missing Link
But here’s the kicker: even the most beautifully designed solution falls flat without coaching and embedding.
Let me put it bluntly: salespeople are the only professionals I know who regularly perform without rehearsal. In sport, in acting, in any elite discipline—you practice. You prepare. You’re coached. An elite sports player may be on ‘the field of play’ for 90 minutes per week. How many hours per week do they prepare, train, and receive coaching? But in many sales organisations, coaching is inconsistent, and rehearsal is rare.
The result? Salespeople, like elite sport players spend just 30–90 minutes per week ‘on the field of play’ in front of customers, yet we expect them to perform at their peak. We wouldn’t accept that in sport. We shouldn’t accept it in sales and in other commercial roles.
The fix? Start by cultivating a culture of coaching for performance. Peer-to-peer, trio-based rehearsal, and structured feedback with coaching loops make the difference. Before you invest another Dollar, Euro or Pound in training, ask: How are we enabling purposeful practice?
What Makes Precision Different
At Expression for Growth, we’ve built our Precision suite around a belief that learning should be practical, memorable, and immediately usable.
What sets us apart isn’t just what we teach—it’s how we deliver it.
Our learning events are like no other. Whether in-person, virtual or digital, they are dynamic, energising, and designed for engagement. We blend psychology, neuroscience, and commercial know-how to create experiences that last and skills that stick.
Our Net Promoter Score consistently outperforms benchmarks like Harvard Business School. While Harvard reports an annualised NPS of 42, our Precision programmes regularly score above 60—and we’re currently averaging 80.
We’re proud of those results. But more importantly, we’re proud to co-create them with our clients, as we live our purpose; ‘we help people in commercial roles enjoy performing at their best’.
Enter: The Bionic Salesperson
Looking ahead, the future of commercial excellence is hybrid—but not in the way you may think. It’s not just about virtual vs. in-person. It’s about bionic capability: blending the irreplaceable human skills of empathy, curiosity, and storytelling with AI-powered insight, coaching agents, and smart diagnostics.
This isn’t science fiction. It’s already happening—and we’re working with forward-thinking clients to co-create what comes next.
If You Only Do One Thing…
Start measuring. Use a simple diagnostic tool. Observe behaviours. Track progress every 3–6 months. Our Precision diagnostic tool is complimentary, fast, and incredibly powerful. It gives your team a mirror and gives you the clarity to take action.
Because in the end, commercial excellence isn’t just about training. It’s about transformation. And that starts with Precision.
Ready to Dive Deeper?
See how your team compares. Click on or scan the QR codes below to take just three minutes to complete one of the complimentary Precision diagnostic tools to benchmark your team’s commercial skills and bench-strength.
Curious about how this could work in your business? Let’s talk. Whether you’re just starting or scaling global capability, we’d love to help.