We’re thrilled to announce that Expression for Growth, together with Carlsberg, has been recognised with a Silver Brandon Hall Group™ Excellence Award® —celebrating our partnership and the impact of our Key Account Manager (KAM) Advanced programme on global sales capability.
🏆 Silver Award for Best Results of a Learning Program
This award recognises what we’ve always believed: that the greatest commercial advantage doesn’t just come from tools or process—it comes from people.
From Fragmented to Future-Fit: Redesigning KAM Advanced
In 2023, Carlsberg and Expression for Growth set out to completely rethink how Key Account Management capability was built across global markets. The goal? A consistent, scalable, and high-impact learning experience that would elevate commercial performance, embed strategic skills, and drive real-world results.
We shifted from a fragmented 12-week virtual model to a bold, five-day immersive programme held in the heart of Carlsberg’s history in Copenhagen. This wasn’t just about content. It was about context, culture, and connection.
A Learning Experience that Changed the Game
Delivered by our world-class facilitators, the in-person programme brought together participants from across the globe to collaborate, challenge, and grow. Highlights included:
- Strategic planning through Carlsberg’s Customer Management Framework
- Real-play negotiation sessions with expert feedback
- Storytelling tools applied to live commercial cases
- A 100% pass rate on post-programme assessments
- NPS scores rising from 12 to 89
- Tangible business wins: from securing national tenders to strengthening cross-market brand growth
Beyond Awards: What This Means
This award is a powerful endorsement of the belief we share with Carlsberg: that commercial capability should be immersive, relevant, and rooted in real-world impact.
More than anything, this win highlights what’s possible when learning is designed to reflect the complexity—and the opportunity—of today’s commercial landscape. When learning is grounded in insight, powered by practice, and supported long after the session ends.
What’s Next
This award marks an exciting milestone—not just for us, but for what’s possible when commercial learning is built with purpose, immersion, and measurable impact.
We’re continuing to partner with organisations around the world to design high-impact programmes that elevate commercial capability, inspire confidence, and drive results that last.
If you're looking to reimagine your approach to sales development, we’d love to explore what that could look like with you. Get in touch today and connect with one of our experts.