WINNER: BEST SALES TRAINING AND BEST LEARNING TRANSFER!

Back in 2020, Acosta Europe started a review of its level of capability across its client facing functions, with competition accelerating and a clear view that companies with a superior commercial capability outperformed their peers in both revenue and margin growth.

I remember growing up there was a book called 'All that you wanted to know about (insert topic), but were afraid to ask.' I was reflecting on this recently and on my experience of working with over 15,000 sales people over the past (nearly) 30 years.